CAMPAIGNS
Qatar Airways - Women's World Cup 2019
In 2019, we launched a global campaign for Qatar Airways. Titled ‘Our Newest Destination,’ it's all about celebrating the FIFA Women’s World Cup, which was expected to be the biggest event in women’s football history. Our campaign pays tribute to this significance by crafting a spectacular world.
Our TV ad started with a mother weaving an enchanting bedtime story for her daughter. But in our hands, that story transforms into a tale of epic proportions. We've turned the players into giants, playing across a vast CGI landscape filled with mountains and magic. It's a place where footballs pour from the sky, stadiums erupt like volcanoes, and fans— even Neymar JR himself— cheer on the incredible skill and talent of players from around the globe.
Behind the scenes
DHL - Bond
Television Commercial
By far the biggest production I’ve ever worked on, it was a pleasure to work with DHL, as the Official Logistics Partner of the latest Bond movie - No Time To Die.
Under the direction of Adam Berg through Smuggler, we embarked on a mission to create a car chase sequence that not only embraced the world of Bond, but also contributed something fresh to popular culture, an experience fans hadn't witnessed before. Collaborating with the Oscar-winning Director of Photography, Linus Sandgren, fresh from his work on No Time To Die itself, provided invaluable insight into bringing the commercial's cinematic qualities in line with the Daniel Craig era Bond universe.
Understanding the importance of assembling a team deeply immersed in Bond culture, we carefully selected the stunt crew that had recently concluded work on No Time To Die. From mechanics to drivers, we harnessed their unique capabilities and skillsets on the ground to ensure the stunt choreography met and exceeded fans' lofty expectations.
Every decision we made was laser-focused on thrilling Bond enthusiasts, not just by reflecting the established world of Bond but by injecting something new into the cultural zeitgeist. Our aim was to make audiences feel as though they were witnessing a Bond scene that had never been brought to life before.
DHL - Keep up with the clicks
As someone deeply involved in this project, I'm excited to share the story behind "Keep up with the clicks." We built this award-winning campaign on the profound insight that the world of e-commerce underwent a decade's worth of growth in just three months during the pandemic, highlighting the profound shift towards online shopping.
Narrated by the talented Tom Hollander, known for his role in Pride and Prejudice, our spot offers a succinct overview of the evolution of e-commerce over the past 10 years. It vividly portrays the journey and obstacles that merchants encounter as they strive to stay ahead of the rapidly evolving global e-commerce landscape, with DHL playing a crucial role in streamlining this often chaotic process.
Under the direction of Martin Krejci at Merman, Hollander's rhythmic voiceover adds a sense of calm and fluidity to what can be a frenzied process, infusing the narrative with a storytelling quality that resonates deeply with audiences.
Under Armour -Through the unknown
Amidst the uncertainty of the COVID-19 pandemic, athletes faced unprecedented challenges. Suddenly thrust into a state of unknown, they questioned their readiness to return to the field when sports resumed. Under Armour recognized this moment of doubt as an opportunity to offer inspiration and support, guiding athletes through the fog of uncertainty and helping them prepare for their comeback.
We crafted a powerful TV production aimed at delivering a concise yet impactful message of resilience and determination. Through meticulous storytelling and compelling visuals, the production served as a beacon of hope, reaffirming athletes' ability to overcome adversity and emerge stronger than before. Every frame and word spoken was carefully curated to empower athletes, instilling in them the confidence and motivation needed to navigate these unprecedented times.
LAYS - Bring the flavour
In anticipation of the Champions League Round of 16 in 2018, Lay’s, an official sponsor of the tournament, embarked on a remarkable endeavor by collaborating with none other than footballing icons Lionel Messi and David de Gea. This extraordinary partnership presented a golden opportunity to showcase Lay’s commitment to excellence and innovation on a global stage.
Our 20 second TV ad captured the essence of brilliance as Messi and de Gea, adorned in elegant attire, orchestrated a captivating performance before a select audience.
What sets this campaign apart is not only its star-studded cast but also its exclusive unveiling. While the ad film remains absent from Lay’s official channels or the Champions League platform, its unveiling through Messi and de Gea's social media platforms added an air of exclusivity and anticipation, further amplifying its reach and impact. This strategic move not only solidified Lay’s position as a leader in sports marketing but also underscored the enduring allure and influence of football's greatest legends in shaping global consumer culture.